Here’s the one link you must include in your Instagram bio (it’s not the one you think)
What?
What’s changing?
Once, Instagram offered a solitary chance to guide your followers beyond the platform – a single, precious slot in your bio for a clickable link. Traditionally, businesses filled this space with their website URL, but 2023 ushered in a new era. Instagram now empowers you to include up to five links in your bio, a sea change that opens up fresh vistas for engagement and conversion.
Among these five opportunities, there is one that can actually outperform your website URL if wielded correctly. Do you know which one we’re talking about? It’s a link to your newsletter signup page.
Why?
Why does it change the playing field?
The truth of social media, especially Instagram with its fickle algorithms and possible security vulnerabilities, is that your audience isn’t entirely yours. You’re at the mercy of the platform’s whims. However, a newsletter signup link serves as your secret tool, transferring the power from Instagram into your hands.
Think about this: someone stumbles upon your Instagram profile, taps on the website link, explores your site momentarily and then departs, potentially to never look back. But what if there was a more impactful way to use your bio link? This is where a newsletter signup link makes its grand entrance, turning one-time visitors into long-term contacts.
By guiding your followers to their inbox, you become more than a temporary blip in their Instagram feed. Instead, you transform into an awaited presence in their email where you can build deeper, more meaningful relationships. Your messages don’t get lost in the algorithm shuffle and you have direct, unobstructed access to your followers.
When?
When should I start?
There’s no time like the present. The sooner you turn your Instagram bio link into a subscription magnet, the faster you’ll grow your audience, deepen your engagement, and start seeing the results in your brand’s growth and reputation. Every post you share without this strategy in place is a missed opportunity to convert a follower into a subscriber, so don’t waste another moment!
How?
How do I do this?
Start by crafting an irresistible invitation. This could be exclusive content, first dibs on new products or behind-the-scenes peeks – anything that will make your followers feel like they’re part of a special club when they sign up. Create a clear call to action and place it in your bio to invite your followers to subscribe.
The subscription process should be as simple as possible – the fewer hoops to jump through, the better. And once they’ve signed up, deliver consistently on the promise of great content that you made. Provide them with the value they signed up for, so they look forward to every newsletter and are more likely to engage with your content and offers.
