Tired of your press release being ignored? 10 do’s and don’ts to get media attention


Do’s
Craft a compelling headline Instead of saying “New Scandinavian Furniture Line Revealed” aim for “Transforming Urban Living: A Glimpse into the Future of Scandinavian Design”.
Get to the point Start with something catchy like “Bringing you the essence of minimalism and functionality, our new line of Scandinavian furniture is set to redefine urban living”.
Use an active voice Instead of saying “The new line of furniture was launched”, say “We’ve launched an exciting new line of furniture”.
Include quotes Use a strong quote like, “Our new line is all about making Scandinavian design accessible and functional for everyone”, says head designer of Your Brand .
Provide clear contact information Simply add something like, “For more details, product images or interview requests, get in touch with our media relations team at info@yourbrand.com or call +46 123 456 789”.

Don’ts
Don’t use jargon Instead of saying “Our design ethos resonates with the synergistic approach towards holistic living”, opt for “Our designs combine simplicity, functionality and a touch of elegance to enhance everyday living”.
Don’t neglect proofreading Make sure your sentences flow smoothly and are easy to understand. For example, instead of “Our furniture is antipode of conventional design”, ensure it reads, “Our furniture offers a refreshing alternative to conventional design”.
Don’t make it too long Rather than a lengthy document detailing the entire history of Scandinavian design, keep your press release concise, focusing on the key attributes and unique selling points of your new line.
Don’t make unsupported claims Replace statements like “We are the trailblazers of sustainable design” with “Our designs focus on sustainability, employing eco-friendly materials and ethical production processes”.
Don’t forget about visuals Don’t just describe your new line of furniture, include high-resolution photographs or a video walkthrough that showcases the craftsmanship and unique design elements.

Navigating the press release landscape can be complex, but you don’t have to go it alone. At van Dinther Wittbjer, we’re experts at crafting stories that resonate. Let’s amplify your brand and make your story shine. Ready to elevate your press release game? Contact us today.